I designed a website for Seattle’s most trusted name in auto repair
Retro Modern Automotive
My Contributions
Project Story
- Color theory, pallet and hierarchy
- Typography: font selection and scaling
- Usage direction
- Competitive research
- UX strategy
Maddy’s Automotive is one of the oldest mechanic shops in the greater Seattle area. Servicing amazing classics to modern electrics, the brand had to appeal to both younger tech-savvy customers and decades-loyal clients. There are several design decisions outlined here, the result being a timeless, approachable design.
